Category
Graphic Design, Logo Design

Social Innovations

A professor at the University of Colorado Boulder came to me for help in creating a consistent identity and program logo for the new degree program. The goal of the logo was to be student friendly, show it was a program located in Colorado, and to visually represent both “social” and “innovation”.

 

A variety of my designs are show above that each show these characteristics in a wide range of ways. Some involve a lightbulb shape that has both the “S” and “I” letters to represent the name as well as hands and mountains. I designed another to have the mountains inside the lightbulb as the electrical current representing both Colorado and innovation while blending the “S” of the name into the bottom of the lightbulb.

 

And lastly, the logo the chose was a group of 4 students surrounding a more simplistic lightbulb with mountains in the background.